{"id":6599,"date":"2019-06-11T16:37:05","date_gmt":"2019-06-11T14:37:05","guid":{"rendered":"https:\/\/culturesco.com\/?p=6599"},"modified":"2019-06-12T15:25:17","modified_gmt":"2019-06-12T13:25:17","slug":"les-tout-premiers-pas-de-jacques-seguela","status":"publish","type":"post","link":"https:\/\/culturesco.com\/index.php\/2019\/06\/11\/les-tout-premiers-pas-de-jacques-seguela\/","title":{"rendered":"Les tout premiers pas de Jacques SEGUELA"},"content":{"rendered":"

En 1960, quatre pages lui avaient \u00e9t\u00e9 consacr\u00e9es dans Tintin<\/h2>\n

Jacques SEGUELA est n\u00e9 en 1934. Au d\u00e9part docteur en pharmacie, Jacques S\u00e9gu\u00e9la devient reporter \u00e0 ‘Paris Match’ puis \u00e0 ‘France Soir’. Ce n’est qu’\u00e0 32 ans qu’il s’essaie en tant que publicitaire. Il \u00e9tait bien parti…<\/p>\n

Il sera le roi de la formule choc : \u00ab Un caf\u00e9 nomm\u00e9 d\u00e9sir \u00bb, \u00abla force tranquille \u00bb, \u00ab demain, j’enl\u00e8ve le bas \u00bb. Tous ces slogans, ces petites phrases qui ont fa\u00e7onn\u00e9 le marketing publicitaire et politique, on les lui doit. Il n\u2019a pas rat\u00e9 sa vie, il a bien m\u00e9rit\u00e9 sa Rolex !<\/p>\n

Jacques SEGUELA\u00a0globe-trotter dans \u00ab\u00a0TINTIN\u00a0\u00bb<\/h3>\n

\u00ab\u00a0La jeunesse est une maladie mentale dont on gu\u00e9rit quelques fois avec l’\u00e2ge\u00a0\u00bb, d\u00e9clarait cet ancien conseiller de Fran\u00e7ois Mitterrand. Mais de sa jeunesse, on ne sait pas grand-chose. M\u00eame wikip\u00e9dia n’a pas grand-chose \u00e0 nous mettre sous la dent\u2026 mais on se d\u00e9lecte quand m\u00eame de l\u2019anecdote:<\/p>\n

– \u00e0 Montpellier o\u00f9 il est en pensionnat \u00e0 l’\u00e9cole des J\u00e9suites, il est renvoy\u00e9 apr\u00e8s avoir agress\u00e9 un de ses surveillants avec une fourchette
\n– Issu d’une vieille famille d’Am\u00e9lie-les-Bains (Pyr\u00e9n\u00e9es Orientales), apr\u00e8s une enfance \u00e0 Perpignan ou il \u00e9tudie au Lyc\u00e9e Fran\u00e7ois-Arago et un doctorat en pharmacie, il d\u00e9cide de se lancer dans la publicit\u00e9 en 1970. C’est en 1979 que le grand public le d\u00e9couvre \u00e0 travers son livre : Ne dites pas \u00e0 ma m\u00e8re que je suis dans la publicit\u00e9\u2026 elle me croit pianiste dans un bordel chez Flammarion. Cet ouvrage est la synth\u00e8se d’une douzaine d’ann\u00e9es d’exp\u00e9rience dans la publicit\u00e9.<\/p>\n

Mais auparavant ?<\/h3>\n

Jacques S\u00e9gu\u00e9la \u00e9tait pourtant parti loin de la publicit\u00e9. A 20 ans, il organise son premier tour du monde en 2CV<\/a>. Son carnet de voyage, La Terre en rond, est un succ\u00e8s de librairies. Et son \u00e9pop\u00e9e avait m\u00eame \u00e9t\u00e9 mise en bande dessin\u00e9e sous le titre de son livre qui s’\u00e9tait vendu \u00e0 150 000 exemplaires, \u00ab\u00a0La Terre en rond<\/strong>\u00a0\u00bb : nous vous proposons deux dessins extraits du num\u00e9ro 592 de TINTIN<\/a> paru le 25 f\u00e9vrier 1960<\/p>\n

\"\"
la terre en rond<\/figcaption><\/figure>\n
\"Jacques
Jacques SEGUELA<\/figcaption><\/figure>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

En 1960, quatre pages lui avaient \u00e9t\u00e9 consacr\u00e9es dans Tintin Jacques SEGUELA est n\u00e9 en 1934. Au d\u00e9part docteur en pharmacie, Jacques S\u00e9gu\u00e9la devient reporter \u00e0 ‘Paris Match’ puis \u00e0 ‘France Soir’. Ce n’est qu’\u00e0 32 ans qu’il s’essaie en tant que publicitaire. Il \u00e9tait bien parti… Il sera le roi de la formule choc […]<\/p>\n","protected":false},"author":2,"featured_media":6621,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"image","meta":{"jetpack_post_was_ever_published":false,"tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21,1007],"tags":[],"class_list":{"0":"post-6599","1":"post","2":"type-post","3":"status-publish","4":"format-image","5":"has-post-thumbnail","7":"category-bande-dessinee","8":"category-culture-societe","9":"post_format-post-format-image"},"yoast_head":"\nLes tout premiers pas de Jacques SEGUELA - Culturesco<\/title>\n<meta name=\"description\" content=\"CulturesCo | Les tout premiers pas de Jacques SEGUELA - En 1960, quatre pages lui avaient \u00e9t\u00e9 consacr\u00e9es dans Tintin. 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