{"id":25522,"date":"2026-01-19T11:47:53","date_gmt":"2026-01-19T10:47:53","guid":{"rendered":"https:\/\/culturesco.com\/?p=25522"},"modified":"2026-01-19T11:48:51","modified_gmt":"2026-01-19T10:48:51","slug":"le-rock-est-mort-vive-la-pub","status":"publish","type":"post","link":"https:\/\/culturesco.com\/index.php\/2026\/01\/19\/le-rock-est-mort-vive-la-pub\/","title":{"rendered":"LE ROCK EST MORT VIVE LA PUB !"},"content":{"rendered":"<h2>LE ROCK EST MORT, VIVE LA PUB !<\/h2>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\" wp-image-25523 aligncenter\" src=\"https:\/\/i0.wp.com\/culturesco.com\/wp-content\/uploads\/2026\/01\/Pub-Rock.jpg?resize=478%2C266&#038;ssl=1\" alt=\"Le rock est mort, vive la pub\" width=\"478\" height=\"266\" srcset=\"https:\/\/i0.wp.com\/culturesco.com\/wp-content\/uploads\/2026\/01\/Pub-Rock.jpg?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/culturesco.com\/wp-content\/uploads\/2026\/01\/Pub-Rock.jpg?w=600&amp;ssl=1 600w\" sizes=\"auto, (max-width: 478px) 100vw, 478px\" \/><\/p>\n<p style=\"text-align: justify;\">Il se dit que <strong>le rock serait mort<\/strong>. David Bowie, The Beach Boys, Blur, Steppewolf, Robert Palmer\u2026 Si c\u2019est vrai,<strong> la publicit\u00e9 serait-elle devenue un objet de r\u00e9surrection<\/strong>, celle par qui le vieil adolescent reviendrait \u00e0 la vie ? Pour reprendre plus pr\u00e9cis\u00e9ment <strong>les chansons<\/strong> des artistes et groupes pr\u00e9cit\u00e9s (il y en a pl\u00e9thore d\u2019autres : Who, Rolling Stones\u2026) : \u00ab Life On Mars \u00bb, \u00ab Good Vibration \u00bb, \u00ab Song 2 \u00bb, \u00ab Born To Be Wild \u00bb, \u00ab Johnny and Mary \u00bb, que <strong>des canons du genre<\/strong>. Les publicitaires <strong>recyclent des notes et m\u00e9lodies<\/strong> pr\u00e9sentes <strong>dans l\u2019inconscient collectif<\/strong> des t\u00e9l\u00e9spectateurs, jouant sur le principe du <strong>\u00ab son \u00bb subliminal<\/strong> plut\u00f4t que de l\u2019image du m\u00eame nom. Et <strong>\u00e7a fonctionne ?<\/strong> Leur propension \u00e0 en abuser tend \u00e0 <strong>le d\u00e9montrer.<\/strong><\/p>\n<h3>David BOWIE &#8211; Life On Mars<\/h3>\n<div class=\"youtube-embed\" data-video_id=\"AZKcl4-tcuo\"><iframe loading=\"lazy\" title=\"David Bowie - Life On Mars? (Official Video)\" width=\"696\" height=\"522\" src=\"https:\/\/www.youtube.com\/embed\/AZKcl4-tcuo\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p style=\"text-align: justify;\">Couches culottes, t\u00e9l\u00e9phones, biscuits ap\u00e9ro, voitures, tirelipimpon, <strong>tout y passe<\/strong>, tout est bon. Pourtant, lorsqu\u2019on fait <strong>r\u00e9f\u00e9rence \u00e0 un \u00ab must \u00bb pop \/ rock<\/strong> devant <strong>un parterre de post adolescents,<\/strong> voire de trentenaires, <strong>l\u2019incompr\u00e9hension<\/strong>, cette lueur interrogative dans leurs yeux indiquent clairement qu<strong>\u2019ils ignorent tout du sujet<\/strong>. Par cons\u00e9quent, l<strong>a cible vis\u00e9e<\/strong> par ces pubs seraient <strong>les initi\u00e9s,<\/strong> les <strong>cinquantenaires et au-del\u00e0<\/strong>. Puisque <strong>le<\/strong> <strong>rock est une musique de \u00ab vieux \u00bb<\/strong>, en tartiner les annonces aiguiserait leur app\u00e9tence pour ceci ou cela (couches comprises ! Il est vrai qu\u2019en, vieillissant\u2026).<\/p>\n<h3>The BEACH BOYS &#8211; Good Vibrations<\/h3>\n<div class=\"youtube-embed\" data-video_id=\"apBWI6xrbLY\"><iframe loading=\"lazy\" title=\"The Beach Boys - Good Vibrations (Official Music Video)\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/apBWI6xrbLY\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p style=\"text-align: justify;\">Il suffit qu\u2019<strong>un air passe \u00e0 la radio<\/strong> pour qu\u2019aussit\u00f4t : \u00ab <em>Tien ! C\u2019est la musique de la pub, l\u00e0 !<strong> Le truc pour les surgel\u00e9s\u2026<\/strong><\/em> \u00bb. Confit de stup\u00e9faction,<strong> l\u2019amateur de rock n\u2019en revient pas<\/strong>. <strong>\u00ab Sa \u00bb musique<\/strong> ne serait donc plus qu\u2019<strong>un bruit de fond<\/strong>, une distraction auditive pour les chalands du samedi apr\u00e8s-midi, <strong>au supermarch\u00e9<\/strong> ou dans un magasin d\u2019articles de sport, ne vaudrait pas davantage qu\u2019<strong>une poign\u00e9e de clous<\/strong> ? Alors, il franchit \u00e0 nouveau la porte du disquaire et <strong>se souvient comment l\u2019album lui est parvenu<\/strong> entre les mains puis les oreilles. Bien s\u00fbr, depuis l\u2019av\u00e8nement du CD, sans parler de la musique d\u00e9mat\u00e9rialis\u00e9e, \u00e9voquer<strong> la beaut\u00e9 d\u2019une pochette rel\u00e8ve<\/strong> du d\u00e9suet,<strong> du pass\u00e9.<\/strong><\/p>\n<h3>BLUR &#8211; Song 2<\/h3>\n<div class=\"youtube-embed\" data-video_id=\"SSbBvKaM6sk\"><iframe loading=\"lazy\" title=\"Blur - Song 2 (Official Music Video)\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/SSbBvKaM6sk\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p style=\"text-align: justify;\"><strong>Le rock ne se vit maintenant qu\u2019au travers d\u2019autres expressions artistiques<\/strong> (ou m\u00eame pas), mais plus pour ce qu\u2019il repr\u00e9sente. Ainsi, dans certains films, <strong>les reprises de rock<\/strong> prennent parfois <strong>la place d\u2019une BO originale<\/strong>. Plus loin, sur des plateformes de t\u00e9l\u00e9chargements, <strong>l\u2019IA prend carr\u00e9ment la place d\u2019un \u00ab r\u00e9el \u00bb groupe de rock<\/strong>. Encore plus loin, <strong>l\u2019IA prend la place du film<\/strong>, la boucle est boucl\u00e9e. <strong>Reste la publicit\u00e9<\/strong>\u2026 Etranget\u00e9, avec l\u2019intelligence artificielle, les concepteurs pourraient produire leurs propres illustrations sonores. Alors pourquoi piller le patrimoine, d\u2019Elvis \u00e0 Wet Leg ? Peut-\u00eatre qu<strong>\u2019on ne pourra jamais rien faire de mieux que l\u2019existant<\/strong> ? Paradoxe, \u00ab <strong>existant<\/strong> \u00bb antonyme de \u00ab <strong>mort<\/strong> \u00bb, les <strong>deux versants du rock<\/strong> !<\/p>\n<h3>STEPPENWOLF &#8211; Born To Be Wild<\/h3>\n<div class=\"youtube-embed\" data-video_id=\"igvP806798U\"><iframe loading=\"lazy\" title=\"Born To Be Wild\" width=\"696\" height=\"522\" src=\"https:\/\/www.youtube.com\/embed\/igvP806798U\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p style=\"text-align: justify;\">Beaucoup de questions, peu de r\u00e9ponses. Se contenter <strong>du vinyle tournant sur la platine<\/strong>, collectionner l\u2019objet, <strong>de la musique plein la t\u00eate<\/strong> rien qu\u2019en voyant la pochette. Il para\u00eet qu\u2019<strong>une nouvelle g\u00e9n\u00e9ration en ach\u00e8te<\/strong>, m\u00eame <strong>sans \u00eatre \u00e9quip\u00e9<\/strong>, sans <strong>rien pour les \u00e9couter<\/strong>, juste pour ces trente centim\u00e8tres sur trente<strong> \u00e0 coller au mur,<\/strong> magnifique \u00ab<strong> tableau<\/strong> \u00bb, mieux qu\u2019un succ\u00e9dan\u00e9 de peinture.<\/p>\n<p style=\"text-align: justify;\">Et puis, <strong>un jour,<\/strong> blouson sur le dos, Ray-Ban sur le nez, <strong>l\u2019adepte<\/strong> contamin\u00e9 d\u00e8s sa plus tendre enfance <strong>se fait duper par des r\u00e9currences mn\u00e9siques<\/strong> : \u00ab <em>Tiens, <strong>la pub pour Renault\u2026<\/strong><\/em> \u00bb.<\/p>\n<h3>Robert PALMER &#8211; Johnny And Mary<\/h3>\n<div class=\"youtube-embed\" data-video_id=\"7_SAMrDnXOE\"><iframe loading=\"lazy\" title=\"Robert Palmer - Johnny and Mary\" width=\"696\" height=\"522\" src=\"https:\/\/www.youtube.com\/embed\/7_SAMrDnXOE\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p style=\"text-align: justify;\">A quoi bon lutter : \u00ab <strong><em>Le rock est mort ? Vive la pub !<\/em><\/strong> \u00bb. Ah ouais ? <strong>C\u2019est celui qui dit qui y\u2019est\u2026<\/strong><\/p>\n<p>Thierry Dauge<\/p>\n","protected":false},"excerpt":{"rendered":"<p>LE ROCK EST MORT, VIVE LA PUB ! Il se dit que le rock serait mort. David Bowie, The Beach Boys, Blur, Steppewolf, Robert Palmer\u2026 Si c\u2019est vrai, la publicit\u00e9 serait-elle devenue un objet de r\u00e9surrection, celle par qui le vieil adolescent reviendrait \u00e0 la vie ? Pour reprendre plus pr\u00e9cis\u00e9ment les chansons des artistes [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":25523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"jetpack_post_was_ever_published":false,"tdm_status":"","tdm_grid_status":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17,33,35],"tags":[58,4171],"class_list":{"0":"post-25522","1":"post","2":"type-post","3":"status-publish","4":"format-image","5":"has-post-thumbnail","7":"category-carotte-rock-cultures","8":"category-histoire-du-rock","9":"category-tele-rock","10":"tag-histoire-du-rock","11":"tag-pop-culture","12":"post_format-post-format-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LE ROCK EST MORT VIVE LA PUB ! - Culturesco essai sur le rock<\/title>\n<meta name=\"description\" content=\"CulturesCo | Le rock est-il vraiment mort ? 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